- Integrity: Honesty, candor and transparency in our conduct and transactions.
- Trust: Mutual faith and belief.
- Care: Being concerned about the well being of all employees.
- Collaboration: Excellence through teamwork, within employees and partners.
- Agility: Speedy, responsive and proactive, achieved through empowering employees.
- Respect: Treat all stakeholders with respect and dignity.
- Excellence: Bettering standards continuously, with passion and pride.
- Always be faithful to your duties, thereby contributing to the company and to the overall good.
- Always be scholarly and innovative, striving to stay ahead of the times.
- Always be empirical and avoid frivolousness.
- Always strive to build a homelike atmosphere at work that is warm and friendly.
- Always have respect for spiritual growth, and remember to have an attitude of gratitude.